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CUSTOMISE. CONNECT. COLLABORATE.

CUSTOMISE. CONNECT. COLLABORATE.-People can work together more effectively, and develop more productive relationships, when they better understand themselves, their co-workers and customers; and when they have the skills to connect, communicate and relate in...

FOCUS GROUP

FOCUS GROUPWhat is a focus group?The mostly widely used qualitative tool is the focus group. A focus group is the meeting of a small group of individuals who are guided through a discussion by...

MARKET RESEARCH METHODS

MARKET RESEARCH METHODSThere are several ways to categorize the various market research methods. The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups, (4) interviews,...

MARKETING PERFORMANCE

MARKETING PERFORMANCEThe Marketing Performance is a full-service marketing and media management company, was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally available to only...