RESEARCH TECHNIQUES

RESEARCH TECHNIQUES
The Business Research Company uses a range of advanced research techniques depending on the project requirements:

Primary research techniques to identify people who matter, persistently and persuasively engage with them and maximize what we learn from each discussion.
Advanced secondary research techniques to find information others miss and access to third party and proprietary datasets.
Large-scale data gathering and normalising, classifying and content authoring.
Driving efficiency through technologies e.g. web crawlers, spiders, text analytics.
Filtering and statistical analysis on large data sets.
Financial and operational analysis using chartered accountants and CFAs
A range of project-specific research techniques such as physical tracking, reverse engineering, social media monitoring or mystery shopping, to find the information our competitors don’t reach.