QUESTIONNAIRE

QUESTIONNAIRE SURVEY DESIGN BEST PRACTICES When it comes to survey design best practices, there are six key considerations, including relevance, objectivity, clarity, the look & feel, your question structure, and the survey flow.  This article provides some tips...

TYPES OF CHARTS

TYPES OF CHARTS CHOOSE THE BEST CHART TO CONVEY YOUR MESSAGE You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide examples...

TYPES OF DATA & MEASUREMENT SCALES

TYPES OF DATA & MEASUREMENT SCALES TYPES OF DATA & MEASUREMENT SCALES: NOMINAL, ORDINAL, INTERVAL AND RATIO There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.  These are simply ways to categorize different...

CUSTOMER SATISFACTION

CUSTOMER SATISFACTIONESSENTIAL CUSTOMER SATISFACTION SURVEY QUESTIONSMeasuring customer satisfaction is incredibly important because satisfaction is a strong predictor of future behavior (e.g. the probability of buying again and/or the probability of your customers referring others)....

Tirana Business Research Center

Tirana Business Research Center is a market research and intelligent center which excel in company, Market Research Services and Media Marketing Management. At TBRC, we help our clients achieve information superiority. We help you optimize...