CUSTOMISE. CONNECT. COLLABORATE.

CUSTOMISE. CONNECT. COLLABORATE.-People can work together more effectively, and develop more productive relationships, when they better understand themselves, their co-workers and customers; and when they have the skills to connect, communicate and relate in more constructive ways. -Connect, Communicate and Collaborate helps you to discover your strengths and motivations and develop an insight to the motivational drivers that influence the behaviour of others. As you become more aware of yourself and others new choices become possible. This will help you...

FOCUS GROUP

FOCUS GROUPWhat is a focus group?The mostly widely used qualitative tool is the focus group. A focus group is the meeting of a small group of individuals who are guided through a discussion by a trained moderator (or consultant). The goal of the focus group is to get beyond superficial answers and uncover insights on consumer attitudes and behavior. Who participates in the focus group?Participants are carefully screened and recruited to ensure that they are part of the relevant target...

MARKET RESEARCH METHODS

MARKET RESEARCH METHODSThere are several ways to categorize the various market research methods. The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups, (4) interviews, (5) observation, or (6) experiments/field trials. The most basic classification of market research is primary and secondary research. Secondary research happens to be the first of six market research methods. The other five are all different flavors of primary research. Secondary Market ResearchSecondary research is simply the...

MARKETING PERFORMANCE

MARKETING PERFORMANCEThe Marketing Performance is a full-service marketing and media management company, was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally available to only the largest of adverting clients. We are helping our clients identify more effective and efficient ways to deliver their advertising message to their target audience and thereby improve the return on their advertising investment. Our media buying expertise covers both traditional media (print, television, radio, away-from-home),...

METHODS

METHODSWhile there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be. In-person surveys...