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MARKET RESEARCH METHODS

MARKET RESEARCH METHODSThere are several ways to categorize the various market research methods. The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups, (4) interviews,...

MARKETING PERFORMANCE

MARKETING PERFORMANCEThe Marketing Performance is a full-service marketing and media management company, was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally available to only...

METHODS

METHODSWhile there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need...

NEW MARKET RESEARCH

NEW MARKET RESEARCHWhile traditional market research techniques such as surveys and focus groups are still widely used, there are many new market research methods and techniques to spice things up. As technology and socioeconomic...

NEWS, ANALYSIS, FUNDING, DATA

NEWS, ANALYSIS, FUNDING, DATA– Our newsletters, websites and databases provide constantly updated and reliable information, giving our customers the information they need to succeed in today’s competitive research-funding environment. -Our experienced technical staff have created...

STEPS TO SUCCESS

PROCESS  STEPS TO SUCCESS The market research process is a systematic methodology for informing business decisions.  The figure below breaks the process down into six steps: Step 1. Define the Objective & Your “Problem”Perhaps the most important step in the...

QUESTIONNAIRE

QUESTIONNAIRE SURVEY DESIGN BEST PRACTICES When it comes to survey design best practices, there are six key considerations, including relevance, objectivity, clarity, the look & feel, your question structure, and the survey flow.  This article provides some tips...

TYPES OF CHARTS

TYPES OF CHARTS CHOOSE THE BEST CHART TO CONVEY YOUR MESSAGE You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide examples...

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