CUSTOMISE. CONNECT. COLLABORATE.-People can work together more effectively, and develop more productive relationships, when they better understand themselves, their co-workers and customers; and when they have the skills to connect, communicate and relate in...
FOCUS GROUPWhat is a focus group?The mostly widely used qualitative tool is the focus group. A focus group is the meeting of a small group of individuals who are guided through a discussion by...
MARKET RESEARCH METHODSThere are several ways to categorize the various market research methods. The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups, (4) interviews,...
MARKETING PERFORMANCEThe Marketing Performance is a full-service marketing and media management company, was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally available to only...
METHODSWhile there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need...
NEW MARKET RESEARCHWhile traditional market research techniques such as surveys and focus groups are still widely used, there are many new market research methods and techniques to spice things up. As technology and socioeconomic...
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PROCESS
STEPS TO SUCCESS
The market research process is a systematic methodology for informing business decisions. The figure below breaks the process down into six steps:
Step 1. Define the Objective & Your “Problem”Perhaps the most important step in the...
